Tröegs Website Redesign

2021

Our website isn't just about selling our products. It’s about selling Tröegs and the philosophies behind the way we brew beer, make food and design experiences. We go deep on ingredient sourcing, recipe development, mastery of craft and the importance of our extended family of growers and makers. And it's all wrapped in a clean, beautiful and visually inspiring package.

I designed wire frames to fully mocked up pages to hand off to our developers and helped troubleshoot along the way.

Role: Lead Designer, UX, Art Director

Credits:
Made at Tröegs Independent Brewing
Coded by Expand the Room

See the full site here.

This was a mock up of the beer page and how we could incorporate story-telling and condense the amount of scrolling.

These are two screen-grabs of our old site. They were long scrolling and our home page didn’t give the user much information to who Tröegs was as a company.